Balance

Reimagining the Future of Our Business …

Reimagining the Future of Our Business …

The below is a repost of an Op-Ed that ran this weekend in Moonshine, Ink. Original article Truckee Craft Ventures (TCV) began in 2006 in Truckee with 5050 Brewing. Pre-pandemic, we distributed beer and spirits in 17 countries and 26 states, operated two restaurants and had three more in the works. Today, we run a donation-based hand sanitizer production and distribution center and a takeout hub while we flip our entire business model on its head and become an e-commerce platform. Fourteen in, while we are adapting how to move forward, our top priority has not changed: We want to...

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5050 Brewing Co. & Drunken Monkey Sushi Reopening

5050 Brewing Co. & Drunken Monkey Sushi Reopening

Dear friends,  Monday around noon, Nevada County shared safety rules and regulations and announced that they would be allowing restaurants to open Tuesday, May 12, 2020, based on adherence to the aforementioned rules. First of all, we are excited to welcome back our friends, local community, long time customers, and anyone looking forward to a fresh beer and a meal outside of their home. These are unprecedented times and while we’ve been building our takeout offerings at 5050 Brewing and Drunken Monkey Sushi, we know that at some point, restaurant business will return and we want to be there for...

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The Future is bright, it's just delayed.

The Future is bright, it's just delayed.

FiftyFifty Brewing Co., claims the Future is bright, but it will be delayed. Truckee brewery moving forward with 10th annual 'Futures' program for specialty beer. Claims the Future Looks Bright but admits this Future may be delayed. Donates a portion of each sale to the CCBA to help craft breweries. TRUCKEE, Calif., April 15, 2020 /PRNewswire/ -- FiftyFifty Brewing Co., the 2018 GABF Brewery Group of the Year claims the Future looks bright, it's just delayed. For the last 10 years, April 15th has meant two things to beer lovers in the United States: Tax Day, and Futures Day. Since 2010, FiftyFifty Brewing has launched...

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Alicia Brews Sam’s Fizz

Alicia Brews Sam’s Fizz

Alicia Brews Sam’s Fizz I got back into the brewery to create this one in honor of my dad, Sam, who was legendary for his Gin Fizzes. Sam lost his battle with cancer back in 2007, just before the official opening of FiftyFifty. He never lost his zest for life, and he was one of the biggest champions of our "crazy idea" of opening a brewery. He could always find something in life to celebrate, and it was always "5 o'clock somewhere".   With that inspiration, we set out to make something completely original that you could open and drink...

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